Compare / Alibaba vs Amazon

AI labs compared · October 2026

Alibaba vs Amazon: which AI lab is ahead?

Each lab's best model on sale goes head to head on every kind of work we measure, from our own benchmarks and licensed sources. 31 models in all; a lab is only as good as the model you would actually pick from it.

27 models on sale with our resultsAlibaba Best: Qwen3.8-Max (0902) · newest: Qwen3.8-27B
4 models on sale with our resultsAmazon Best: Nova 2 Lite · newest: Nova 2 Lite
Alibaba wins 4Amazon wins 0

Kinds of work led by each lab's best model there, of the 4 both are measured on.

Results as of 8 October 2026 (catalogue release 2026-10-08-4199ce0620fe). Models on sale means listed on OpenRouter today.

Alibaba or Amazon? The short answer

Alibaba is ahead: its best models beat Amazon's in all 4 kinds of work both are measured on.

  • Pick Alibaba for agents and tool use, reasoning and knowledge, writing and sticking to the facts.
  • Alibaba's Qwen3.8-Max (0902) is #12 on our overall leaderboard; no Amazon model has enough of our results to be ranked there yet.
  • Prices start at $0.11 per million tokens for Alibaba (Qwen3.5-9B) and $0.061 for Amazon (Nova Micro 1.0).

Head to head

45.4Qwen3.8-Max (0902)
Best Intelligence Index
13.4Nova 2 Lite
$3.00Qwen3.8-Max (0902)
Flagship price, per million tokens
$0.85Nova 2 Lite
$0.11Qwen3.5-9B
Cheapest model, per million tokens
$0.061Nova Micro 1.0
27
Models on sale with our results
4

Each line names the model behind the number. Prices are blended, three input tokens to one output, at the developer's list price where we have read it; see every model's price. Intelligence Index from Artificial Analysis; overall score from our leaderboard.

Which lab is better for what

For each kind of work, each lab's best model there and its rank among every model on sale. Further right is better; the better rank is in green.

Product listingsTurning a sparse product feed and photos into listings that can go live 17 of 20Qwen3.8-Max (0902) not measured
Decks from an analysisTurning a finished analysis into a deck you could present as it is 11 of 19Qwen3.8-Max (0902) not measured
Marketing planningPlanning a year of ad spend without overspending 14 of 19Qwen3.8-Max (0902) not measured
Agents and tool useMulti-step tasks with tools: support desks, coding agents, function calls 7 of 164Qwen3.8-Max (0902) 133 of 164Nova 2 Lite
Professional workReal tasks from banking, consulting and law, business documents and freelance projects 18 of 51Qwen3.8-Max (0902) not measured
Reasoning and knowledgeHard questions across science, maths and general knowledge 17 of 198Qwen3.8-Max (0902) 116 of 198Nova 2 Lite
WritingWhat people prefer in blind comparisons, and judged writing quality 16 of 188Qwen3.8-Max (0902) 169 of 188Nova 2 Lite
Sticking to the factsSummarising without inventing things, and factual answers 6 of 152Qwen3-8B 9 of 152Nova Pro 1.0

Every model, by intelligence and price

Each dot is a model on sale with an Intelligence Index from Artificial Analysis. Up is smarter; left is cheaper. Hover or tap a dot for its name.

AlibabaAmazon

01020304050 $0.01$0.1$1$10 Price per million tokens, blended (log scale) Intelligence Index Qwen3.8-Max (0902)Qwen3.8-27BQwen3.7-MaxQwen3.6-Max-PreviewQwen3.6-PlusQwen3.7-Plus

On our overall leaderboard

The 1 of their models we rank overall: one score out of 100 across everything we publish (how the score works). Only models with enough of our own results are ranked.

  1. #12Qwen3.8-Max (0902)48

Benchmark by benchmark

The headline result of every benchmark both labs have models on: each lab's best model and its rank among the models on sale. Green marks the better rank.

MeasureAlibabaAmazon
Agents and tool use
Berkeley Function Calling Leaderboard (BFCL) V4 · Overall accuracy · BFCL% correct, higher is better 52.2%Qwen3-235B-A22B-Instruct-2507 · 13 of 3827.1%Nova 2 Lite · 32 of 38
Artificial Analysis · Terminal-Bench 2.1% of tasks, higher is better 88.8%Qwen3.8-Max (0902) · 5 of 11516.1%Nova 2 Lite · 87 of 115
Reasoning and knowledge
Artificial Analysis · Artificial Analysis Intelligence Indexindex score, higher is better 45.4Qwen3.8-Max (0902) · 13 of 19813.4Nova 2 Lite · 119 of 198
Artificial Analysis · Humanity's Last Exam% of questions, higher is better 43.1%Qwen3.8-Max (0902) · 23 of 19711.6%Nova 2 Lite · 124 of 197
Artificial Analysis · GPQA Diamond% of questions, higher is better 92.8%Qwen3.8-Max (0902) · 15 of 18781.1%Nova 2 Lite · 92 of 187
Sticking to the facts
Vectara Hallucination Leaderboard · Hallucination rate · Vectara% of summaries, lower is better 4.8%Qwen3-8B · 5 of 795.1%Nova 2 Lite · 6 of 79
Arena (formerly LMArena) · Overall · Text factualityArena rating, higher is better 1,472Qwen3.8-Max (0902) · 18 of 1131,380Nova 2 Lite · 103 of 113
Writing
Arena (formerly LMArena) · Overall · TextArena rating, higher is better 1,482Qwen3.8-Max (0902) · 17 of 1661,335Nova 2 Lite · 138 of 166
UGI Leaderboard · Writing score · UGIscore out of 100, higher is better 58.2Qwen3.6-Plus · 38 of 13823.5Nova 2 Lite · 131 of 138

Quick answers

Is Alibaba or Amazon better?

Alibaba is ahead: its best models beat Amazon's in all 4 kinds of work both are measured on.

What is Alibaba's best model?

Qwen3.8-Max (0902): #12 on the Spring Prompt overall leaderboard and 45.4 on the Artificial Analysis Intelligence Index.

What is Amazon's best model?

Nova 2 Lite: 13.4 on the Artificial Analysis Intelligence Index.

Which is better for agents and tool use, Alibaba or Amazon?

Alibaba: its best model there, Qwen3.8-Max (0902), ranks 7 of 164 models on sale, against 133 for Amazon's Nova 2 Lite.

Which is better for reasoning and knowledge, Alibaba or Amazon?

Alibaba: its best model there, Qwen3.8-Max (0902), ranks 17 of 198 models on sale, against 116 for Amazon's Nova 2 Lite.

Which is better for writing, Alibaba or Amazon?

Alibaba: its best model there, Qwen3.8-Max (0902), ranks 16 of 188 models on sale, against 169 for Amazon's Nova 2 Lite.

Which is cheaper, Alibaba or Amazon?

Amazon's cheapest model with results, Nova Micro 1.0, costs $0.061 per million tokens (three input to one output), against $0.11 for Qwen3.5-9B from Alibaba.

Other labs compared

Which model is best for your product?

Benchmarks aren't your data. We test the models from Alibaba, Amazon and the rest on your own tasks, with the cost of every answer.