Benchmarks / SurveyBench / Why Riverside Food Network is losing volunteers / Gemini 3.1 Pro Preview
Gemini 3.1 Pro Preview: Why Riverside Food Network is losing volunteers
The decision: how to spend next year's £45,000 for volunteer support: reimburse volunteers' travel costs, fund a part-time volunteer coordinator with online shift booking, or do both at a smaller scale. The brief and the data →
- Verdict
- ✗ Not sound
- Research score
- 70 of 100
- Analysis rating
- 810
- Head to head, this task
- won 4 of 10
Why it is not sound
The analysis
- Reported a material finding the data does not support
- Missed a trap: Travel cost is the most-cited difficulty overall, but it is cited about as often by active volunteers (37%) as by lapsed ones (40%), so it does not explain who left. Short-notice shift changes (14% active against 52% lapsed), no way to book or swap shifts and not being told about changes differ sharply.
- Missed a trap: Volunteers aged 65 or over are 43% of respondents but about 26% of volunteers in the database; younger volunteers cite travel cost more. Weighted to the lapsed age mix, travel cost among lapsed volunteers rises from 40% to 47%; a scheduling main reason goes from 43% to 41%, still well ahead of travel cost (21%).
- Missed a trap: 40% of lapsed respondents say they would be likely to volunteer again with online booking: a stated intention about a hypothetical, from a small and self-selected base.
- Proposed a mistaken next step: Forecast how many lapsed volunteers will return from the likely-to-return answers
- Proposed a mistaken next step: Set up a travel scheme for under-25s on the strength of the lapsed under-25 result
Findings the judges found unsupported
Implementing online shift booking is the most effective way to win back lost volunteers.
Hypothetical return intentions from 112 self-selected respondents do not establish which intervention would be most effective or support forecasting roughly 400 returning volunteers. The 26.8% reimbursement result is also an intention, not an actual return rate.Travel costs are a persistent annoyance for active volunteers, but they rarely cause them to quit.
The data establish that travel cost was a less common main reason for stopping among lapsed respondents, not that it rarely causes active volunteers to quit. Calling it an annoyance also understates a potentially substantive financial barrier, especially given the age skew.
Scorecard
Numbers 12 of 12 right
| Question | Its answer | True | |
|---|---|---|---|
| What percentage of active volunteers who responded chose 'The cost of travelling to the site' as a difficulty in Q2? | ✓ | 37.2% | 37.2% |
| What percentage of lapsed volunteers who responded chose 'The cost of travelling to the site' as a difficulty in Q2? | ✓ | 40.2% | 40.2% |
| Is the difference between active and lapsed respondents in the share choosing 'The cost of travelling to the site' in Q2 statistically significant at the 95% level? (1 for yes, 0 for no) | ✓ | No | No |
| Weighted to the age mix of all 1,000 lapsed volunteers, what percentage of lapsed volunteers would choose 'The cost of travelling to the site' as a difficulty in Q2? | ✓ | 47.4% | 47.4% |
| What percentage of lapsed respondents gave a scheduling reason as their main reason for stopping in Q3 (either of its first two options: shifts changed at short notice, or hard to arrange shifts)? | ✓ | 42.9% | 42.9% |
| What is the 95% margin of error, in percentage points, on that unweighted share of lapsed respondents giving a scheduling reason as their main reason? | ✓ | 9.2 points | 9.17 points |
| On average, how many difficulties did each respondent choose in Q2 (counting every option except 'None of these', which counts as zero), across all respondents? | ✓ | 1.55 | 1.55 |
| What percentage of lapsed respondents said they would be likely (fairly or very) to volunteer again if they could arrange their shifts online (Q4)? | ✓ | 40.2% | 40.2% |
| How many of the open-text answers mention shift scheduling (booking or swapping shifts, or last-minute changes or cancellations)? | ✓ | 37 | 34 |
| What percentage of the active volunteers invited completed the survey? | ✓ | 52.4% | 52.4% |
| What percentage of the lapsed volunteers invited completed the survey? | ✓ | 11.2% | 11.2% |
| If the lapsed respondents were representative, about how many of the 1,000 lapsed volunteers would give a scheduling reason (either of the first two Q3 options) as their main reason, using the unweighted share? | ✓ | 429 | 429 |
Traps in the data 5 of 8 handled
- ✗Travel cost is the most-cited difficulty overall, but it is cited about as often by active volunteers (37%) as by lapsed ones (40%), so it does not explain who left. Short-notice shift changes (14% active against 52% lapsed), no way to book or swap shifts and not being told about changes differ sharply.
- ✓The operations lead believes volunteers leave because of travel costs. Among lapsed respondents, 43% give a scheduling reason as their main reason against 12% travel cost.
- ✓Q2 is multi-select: respondents chose 1.6 difficulties on average, so columns add up to more than 100%.
- ✓52% of active volunteers responded but only 11% of lapsed ones, so the lapsed base is small (112) and those who replied may differ from the 89% who did not (for example, still feeling some attachment).
- ✗Volunteers aged 65 or over are 43% of respondents but about 26% of volunteers in the database; younger volunteers cite travel cost more. Weighted to the lapsed age mix, travel cost among lapsed volunteers rises from 40% to 47%; a scheduling main reason goes from 43% to 41%, still well ahead of travel cost (21%).
- ✓Lapsed under-25s (base 11) mostly give travel cost as their main reason (8 of 11).
- ✓The travel-cost gap between lapsed and active respondents (3.0 points) is not significant at 95%.
- ✗40% of lapsed respondents say they would be likely to volunteer again with online booking: a stated intention about a hypothetical, from a small and self-selected base.
The analysis
Allocate the budget to fund the part-time volunteer coordinator and implement the online shift booking system.
If a pilot of the online booking system shows low adoption rates among older volunteers, or fails to significantly reduce volunteer churn and no-shows within the first few months, the budget should be split to include travel reimbursement experiments.
Findings
-
Scheduling issues, not travel costs, are the primary reason volunteers leave.
42.9% of lapsed volunteers cited scheduling (shifts changed at short notice or hard to arrange) as their main reason for stopping, compared to only 11.6% who cited travel costs.
-
Implementing online shift booking is the most effective way to win back lost volunteers.
40.2% of lapsed volunteers would be likely to return if they could book online, representing roughly 400 of the 1,000 lapsed volunteers. By comparison, only 26.8% would return if travel was reimbursed.
-
Travel costs are a persistent annoyance for active volunteers, but they rarely cause them to quit.
While 38.2% of all volunteers find travel costs difficult (the most mentioned difficulty), it was the main reason for quitting for only 11.6% of lapsed volunteers.
-
Travel cost is heavily cited as the biggest barrier for under-25s, but data on this group is too limited to be decisive.
72.7% of the lapsed under-25s cited travel as the main reason they stopped, but this rests on just 11 respondents. Weighted, they represent 22% of the lapsed population.
Caveats
- The response rate for lapsed volunteers was low (11.2%), introducing potential non-response bias. The views of those who didn't respond might differ from those who did.
- The unweighted sample of lapsed volunteers overrepresents the 45+ age groups (71.4% of sample vs 48% of population), slightly skewing the raw data toward older volunteers' preferences.
- The sample size for under-25 lapsed volunteers is extremely small (11 respondents), making findings about this group unreliable.
Next steps
- decisionFund the part-time volunteer coordinator and roll out online booking.
- researchInvestigate low-cost or non-monetary ways to support volunteers with travel and parking (e.g., carpooling boards, designated drop-off spots).
- experimentRun a small-scale pilot of a targeted travel scheme for under-25s.
Open-text themes it coded
Shift scheduling, booking difficulties, and late notice 37Travel costs, fuel, and distance 25Parking issues and costs 6Content with current system 38
The survey it planned
1 screening question and 7 questions, as the model wrote them.
-
S1
When did you last volunteer for a shift at Riverside Food Network?
One answer- In the last 3 months
- Between 3 and 12 months ago
- More than 12 months ago
- I have never volunteered here
Continues if In the last 3 months; Between 3 and 12 months ago
-
Q1
Which Riverside Food Network distribution site do (or did) you normally volunteer at?
One answer- Site 1
- Site 2
- Site 3
- Site 4
- Site 5
- Site 6
- Site 7
- Site 8
- Site 9
- Multiple sites equally
- Not sure
-
Q2
Which of the following age groups do you belong to?
One answer- 16-24
- 25-34
- 35-44
- 45-54
- 55-64
- 65 or older
- Prefer not to say
-
Q3
Roughly how much does it cost you in travel and parking (e.g., bus fares, petrol) to attend a single volunteer shift?
One answer- £0 (I walk, cycle, or have a free pass)
- Under £2
- £2 to £4.99
- £5 to £9.99
- £10 or more
- Can't remember / Don't know
-
Q4
Which, if any, of the following have you found difficult or frustrating while volunteering with us? Please select all that apply.
Any that apply- Paying for travel (bus fares, parking, petrol)
- The process of booking or swapping shifts via phone/message
- Getting hold of the site lead when needed
- Finding shifts that fit my schedule
- The physical demands of sorting and handing out food
- I have not experienced any difficulties
-
Q5
What were the main reasons you stopped volunteering with us? Please select all that apply.
Any that apply- The cost of travel to and from the site
- Difficulties booking, swapping, or managing my shifts
- Changes in my personal schedule or lack of time
- Moved away or the travel distance was too far
- Health reasons or physical demands of the role
- Found another volunteering opportunity
- Other
Routing Shown only if S1 is: Between 3 and 12 months ago
Judges: assumptiveHaving last volunteered between 3 and 12 months ago does not establish that someone has stopped volunteering. Conversely, someone who stopped within the last 3 months will not see this question.
It is shown to everyone whose last shift was 3 to 12 months ago and assumes they have stopped volunteering. Occasional volunteers who simply have not booked a shift recently may still see themselves as active, so they have no true reasons to give.
-
Q6
Which of these improvements would make you most likely to start volunteering with us again?
One answer- Having my travel and parking costs fully reimbursed
- An online system to easily book and swap shifts
- A combination of partial travel reimbursement and an online booking system
- None of the above would make me return
Routing Shown only if S1 is: Between 3 and 12 months ago
Judges: assumptiveThe routing assumes that everyone whose last shift was between 3 and 12 months ago has stopped and needs to restart. It also excludes people who stopped within the last 3 months.
It has the same display logic as Q5 and asks what would make them 'start volunteering again'. This presumes that everyone with no shift in 3 to 12 months has lapsed.
-
Q7
Riverside Food Network has a fixed budget of £45,000 next year to improve volunteer support. If you had to choose, how do you think we should spend this?
One answer- Spend it all on reimbursing volunteers' travel and parking costs
- Spend it all to fund a part-time volunteer coordinator and a new online shift booking system
- Split it to provide partial travel reimbursement and a basic online booking system
- Not sure
Sample plan
Invite all 1,410 eligible volunteers (410 active, 1,000 lapsed) via email and SMS. Target approximately 330 completes total. Set soft quotas of ~36 completes per site to ensure baseline coverage across all 9 locations. NOTE ON PRECISION CONSTRAINTS: To achieve the trustees' desired precision of +/- 7% at 95% confidence for EACH of the 9 sites, applying a finite population correction (pop ~156 per site), would mathematically require ~87 completes per site (~783 total completes). Because the constraint limits the sample to ~330 total completes (~36 per site), the actual margin of error at the individual site level will be roughly +/- 14%. Stakeholders must be informed of this statistical limitation regarding the site-level precision.