minimax/minimax-m3.1-flash:free: Why Fernway customers cancel

Scorecard

The analysis

This model produced no usable analysis for this task.

The survey it planned

2 screening questions and 12 questions, as the model wrote them.

1. S1

   Were you living in the United Kingdom when you cancelled your most recent Fernway subscription?

   One answer
   • Yes
   • No
   • Prefer not to say

   Continues if Yes

2. S2

   When did you cancel your most recent Fernway subscription?

   One answer
   • Within the past 6 months
   • More than 6 months ago but within the past 12 months
   • More than 12 months ago
   • I have not cancelled a Fernway subscription

   Continues if Within the past 6 months

3. Q1

   For your most recent Fernway subscription, how long were you subscribed before you cancelled?

   One answer
   • Less than 3 months
   • 3 to 12 months
   • More than 12 months
4. Q2

   Which Fernway plan was on your most recent subscription?

   One answer
   • Couples plan (recipe box for 2 people)
   • Family plan (recipe box for 4 people)
   • Another plan
   • Not sure
5. Q3

   Thinking about your decision to cancel, which were the main reasons? Select up to three.

   Any that apply
   • The recipes or ingredients did not meet my expectations
   • The monthly price was too high for me
   • The portion sizes or number of meals did not suit me
   • I wanted to skip a delivery but could not do so in time
   • I wanted to pause deliveries or change the number of meals but could not
   • A delivery was late, missing or damaged
   • The app or customer service made the subscription difficult to manage
   • My household, budget or circumstances changed
   • I found a better meal-kit or food option
   • I no longer wanted a meal-kit subscription
   • No particular reason
   • Prefer not to say
6. Q4

   Which one was the single biggest reason you cancelled?

   One answer
   • The recipes, ingredients, portion sizes or number of meals were not right for me
   • The monthly price was too high
   • I needed more flexibility to skip, pause or change a delivery
   • The app, delivery or customer service was not good enough
   • My household, budget or circumstances changed
   • I found a better alternative
   • I no longer wanted a meal-kit subscription
   • No particular reason
   • Prefer not to say
7. Q5

   Overall, how satisfied were you with your Fernway subscription while you were subscribed?

   Scale

   Scale 1-11: 0 — Not at all satisfied to 10 — Extremely satisfied

8. Q6

   How satisfied were you with the recipes, ingredients and portion sizes while you were subscribed?

   Scale

   Scale 1-11: 0 — Not at all satisfied to 10 — Extremely satisfied

   Judges: double-barrelled

   Requires one satisfaction rating for recipes, ingredients and portion sizes, although satisfaction with these aspects may differ.

   Asks for one rating that covers three separate aspects: recipes, ingredients and portion sizes. A respondent could be satisfied with one and dissatisfied with another.

9. Q7

   Before you cancelled, did you want to skip a delivery, pause deliveries, or receive fewer meals?

   One answer
   • No, I did not want to make any of these changes
   • Yes, and I made the change I wanted
   • Yes, but I could not make the change in time
   • Yes, but I did not try to make the change
   • I am not sure
   Judges: double-barrelled

   Combines desired changes and their outcomes across skipping, pausing and receiving fewer meals. Someone who successfully made one change but could not make another cannot represent both outcomes with one answer.

   It asks about three different actions (skip, pause, fewer meals) but options force a single outcome, which would be conflicting if a respondent experienced different outcomes for different actions.

10. Q8

    Thinking about your decision to cancel, how important was it to have the flexibility to skip a delivery, pause deliveries, or receive fewer meals?

    Scale

    Scale 1-11: 0 — Not at all important to 10 — Extremely important

11. Q9

    Thinking about your decision to cancel, how important was the monthly price of your Fernway plan?

    Scale

    Scale 1-11: 0 — Not at all important to 10 — Extremely important

12. Q10

    If nothing about Fernway changes, how likely would you be to subscribe to Fernway again in the next six months?

    Scale

    Scale 1-11: 0 — Definitely would not to 10 — Definitely would

13. Q11

    Suppose Fernway made the changes listed below. Which option would make you most likely to subscribe again?

    One answer
    • One-tap skipping of any week
    • A 20% reduction in the monthly plan price
    • Both a 20% reduction in the monthly plan price and one-tap skipping of any week
    • A different flexibility change, such as temporarily pausing deliveries or receiving fewer meals
    • Neither would make me likely to subscribe again
    • I am not sure
14. Q12

    If the option you selected were available, how likely would you be to subscribe to Fernway again in the next six months?

    Scale

    Scale 1-11: 0 — Definitely would not to 10 — Definitely would

    Routing Shown only if Q11 is: One-tap skipping of any week; A 20% reduction in the monthly plan price; Both a 20% reduction in the monthly plan price and one-tap skipping of any week; A different flexibility change, such as temporarily pausing deliveries or receiving fewer meals