For the CMO and the finance director. The decision it supports: how to allocate the £2.4m paid media budget for H1 2026.
Verdict
Presentable
Deck rating
1,242
Slides
7 (brief: 5-8)
Design quality
64%
Slide 1Polished
Slide 2AcceptableThe title describes the reporting period rather than foregrounding the takeaway, which appears in the side panel.The chart shows only volume while the side panel argues 'volume is not efficiency', so the visual does not carry the point
Slide 3AcceptableThe topic title and uniformly styled table do not immediately identify the main takeaway.The title 'Channel returns in H2 2025' is a topic label, not a takeaway
Slide 4Polished
Slide 5AcceptableThe three cards contain substantial prose, making the supporting rationale slower to scan.A large vertical gap inside each card separates the stats from the narrative text, plus empty space at the bottom of each card
Slide 6AcceptableThe bottom sentence repeats information already conveyed by the highlighted amounts and table.The summary sentence floats at the bottom with a large empty gap above it
Slide 7AcceptableThe left table ends well above the right panel, leaving a large unused area and creating uneven visual weight.Large empty space under the table on the left unbalances the layout