Qwen3.8 Max (0902): Paid media: H1 2026 allocation
For the CMO and the finance director. The decision it supports: how to allocate the £2.4m paid media budget for H1 2026.
Verdict
Presentable
Deck rating
1,112
Slides
6 (brief: 5-8)
Design quality
75%
Slide 1Polished
Slide 2PolishedThe title repeats the same figures shown in the two KPI cards, so the cards add little.
Slide 3AcceptableThe chart's metric and unit are not labelled directly on the axis; viewers must connect it to the adjacent callout.The y-axis has no unit label. 'Per 10,000 households' appears only in the side card.
Slide 4PolishedThe title is a topic label rather than a takeaway, e.g. 'Shift £360k from display into search, CRM and a TikTok test'.
Slide 5AcceptableThe category labels are tightly spaced, particularly Paid social and Paid search, weakening separation between groups.Data labels on adjacent bars collide or run together: '£300£320', '£540£560', and '£720' crowding the £900 bar.
Slide 6AcceptableThe commitment section uses long, similarly weighted bullets; the channel names and budget amounts are not emphasised for quick scanning.The decision box has unused padding below its single sentence.