Benchmarks / DeckBench / Pantry Lane
Measured by Spring Prompt
Gemini 3.5 Flash Lite: Paid media: H1 2026 allocation
For the CMO and the finance director. The decision it supports: how to allocate the £2.4m paid media budget for H1 2026.
- Verdict
- Not presentable
- Deck rating
- 644
- Slides
- 2 (brief: 5-8)
- Design quality
- 50%
Why it is not presentable
- Layout defect: something off the slide, colliding, too small or too faint to read
- Left out a key finding
- Did not give the analysis's recommendation within the first two slides
- A slide the judges rated as needing work
In detail
- 2 slides; the brief allows 5-8.
- Finding missing: CRM and referral is the most efficient channel (CAC £40, 90-day ROAS 5.12) and can take more budget.
- Finding missing: Paid search is the largest efficient channel (ROAS 2.48) with room to grow.
- Finding missing: Display returned £0.79 per £1 in 90 days and a holdout test found no measurable lift.
- Finding missing: TikTok's £50 CAC comes from a small test, and its customers spend about half what Meta's do.