Measured by Spring Prompt

Gemini 3.8 Flash: Paid media: H1 2026 allocation

For the CMO and the finance director. The decision it supports: how to allocate the £2.4m paid media budget for H1 2026.

Why it is not presentable

Layout defect: something off the slide, colliding, too small or too faint to read
Quoted a figure the analysis says not to quote
Showed a number the analysis does not support
Made a material claim the analysis does not support
A slide the judges rated as needing work

Slide 5 quotes 15,000: the agency's unvalidated forecast of 15,000 new TikTok customers.
Slide 5 quotes 15k: the agency's unvalidated forecast of 15,000 new TikTok customers.
Not supported by the analysis: slide 4: 80%.
Slide 3: “View-through attributes credit to display for anyone who saw an ad and later bought anyway.” is not supported by the analysis.
Slide 4: “61% search impression share leaves 39% uncaptured commercial demand.” is not supported by the analysis.
Slide 4: “The £900k search allocation allows impression share to reach 75–80% without prohibitive marginal acquisition costs.” is not supported by the analysis.
Slide 4: “Allows us to push impression share toward 75-80% without incurring prohibitive marginal acquisition costs” is not supported by the analysis.
Slide 2: text 6 and table 9 collide.

Slide 1Polished The 'Key Focus' footer is a long single line that runs almost to the right edge of the slide, past the divider line's right end.
Slide 2Needs work The middle KPI card's heading wraps onto two lines, pushing the CAC and revenue text outside the card and against the table header.The middle KPI card's value 'CRM & Referral (5.12 ROAS)' wraps to two lines, pushing the subline 'CAC: £40 | £205 90-d Revenue' out of the card so it collides with the table header.
Slide 3Acceptable The right panel is text-heavy, requiring sustained reading rather than a quick scan.The right panel is text-heavy, with paragraph-length bullets.
Slide 4Needs work The wrapped CRM and Referral heading overlaps the first bullet heading, making both harder to read.The left card heading 'CRM and Referral: Under-Funded Powerhouse' wraps to a second line and overlaps the first bullet 'Unmatched Efficiency in H2'.
Slide 5Acceptable Both panels rely on lengthy bullet explanations rather than a visual summary of the testing decision.Both panels are text-heavy, with dense bullet paragraphs and no visual.
Slide 6Acceptable The table gives all rows similar emphasis; the Display cut, major increases and total budget are not visually distinguished.There is a large empty space below the table on the left.