Measured by Spring Prompt

DeepSeek V4 Pro 0423: Paid media: H1 2026 allocation

For the CMO and the finance director. The decision it supports: how to allocate the £2.4m paid media budget for H1 2026.

Why it is not presentable

Layout defect: something off the slide, colliding, too small or too faint to read
Left out a key finding
Drew a conclusion from a figure without its caveat
Made a material claim the analysis does not support

Caveat missing: TikTok's CAC comes from a three-week, £60k test measured on last click.
Slide 2: “Reallocating that £360k funds increases of £180k to paid search, £250k to CRM and referral, and £90k to TikTok.” is not supported by the analysis.
Slide 2: “The proposed recipients, including TikTok, are channels with proven efficiency.” is not supported by the analysis.
Slide 6: “Paid Search faces diminishing returns.” is not supported by the analysis.
Slide 6: “CRM and referral spend triples.” is not supported by the analysis.
Slide 6: “Around 35,000 new customers in H1 2026 vs. 25,700 in H2 2025 (assuming H2 CACs hold)” is not supported by the analysis.
Slide 5: chart 2: 9 pt.
Finding missing: TikTok's £50 CAC comes from a small test, and its customers spend about half what Meta's do.

Slide 1Polished
Slide 2Acceptable The generic title does not communicate the budget-reallocation recommendation.Topic-label title ('Summary & Recommendation') where a takeaway title would serve better
Slide 3Acceptable The title describes the topic rather than stating the performance takeaway.Topic-label title; the takeaway is buried in a small grey footnote
Slide 4Acceptable The chart lacks a vertical-axis label identifying the metric and its units; viewers must find these in the adjacent prose.Right-hand text column is dense and competes with the chart
Slide 5Polished
Slide 6Acceptable The topic title does not state the projected impact or the primary action.Topic-label title; the headline 35,000-customer projection is not emphasised