For the CMO and the finance director. The decision it supports: how to allocate the £2.4m paid media budget for H1 2026.
Verdict
Not presentable
Deck rating
515
Slides
7 (brief: 5-8)
Design quality
57%
Why it is not presentable
Did not give the analysis's recommendation within the first two slides
A slide the judges rated as needing work
Slide 1PolishedPlain text-only cover; the proposed £2.4m budget is not visually emphasised.
Slide 2AcceptableThe topic title and four equally weighted takeaways do not establish one main conclusion.Title is a topic label ('What We Learned') rather than a takeaway
Slide 3PolishedYellow bars break the deck's green chart colour convention
Slide 4AcceptableThe left side relies on a fairly dense bullet list rather than highlighting the test budget and measurement approach.£150 bar exceeds the top y-axis tick (£140), and its label crowds the chart title
Slide 5AcceptableAll table rows have equal visual weight; the total and largest budget changes are not highlighted.Title is a topic label; the takeaway sits in the subtitle
Slide 6AcceptableThe question title and generic subtitle do not state a specific takeaway.Text-only slide that largely repeats points from slides 2–4
Slide 7Needs workUsing both bullets and numbers creates redundant list markers.Bullet markers and manual numbers both appear ('• 1.'), a formatting defect