For the CMO and the finance director. The decision it supports: how to allocate the £2.4m paid media budget for H1 2026.
Verdict
Presentable
Deck rating
1,130
Slides
7 (brief: 5-8)
Design quality
79%
Slide 1Polished
Slide 2AcceptableSix detailed bullets make the summary text-heavy; the recommended budget changes could be highlighted more strongly.Text-heavy: six dense bullets packed with figures, and no visual carries the recommendation
Slide 3PolishedThe sidebar repeats several ROAS values already labelled on the chart, adding reading load.
Slide 4AcceptableThe chart's measurement unit—new customers per 10,000 households—is explained only in the body text, not on the chart.The '18.2' data label sits almost against the chart title, which looks cramped
Slide 5Polished
Slide 6Polished
Slide 7AcceptableThe approval list and risk list are both text-heavy; the six-channel allocation is buried in a long wrapped bullet.The approval box is about one third empty at the bottom, which unbalances it against the right-hand column