Benchmarks / DeckBench / Pantry Lane

Measured by Spring Prompt

Particle-1: Paid media: H1 2026 allocation

For the CMO and the finance director. The decision it supports: how to allocate the £2.4m paid media budget for H1 2026.

Verdict
Not presentable
Deck rating
1,163
Slides
7 (brief: 5-8)
Design quality
50%

Why it is not presentable

  • Quoted a figure the analysis says not to quote
  • A slide the judges rated as needing work

In detail

  • Slide 6 quotes 15,000: the agency's unvalidated forecast of 15,000 new TikTok customers.
  1. Slide 1 of Particle-1's deck
    Slide 1Download slide imagePolished
  2. Slide 2 of Particle-1's deck
    Slide 2Download slide imageAcceptable Oversized panels leave substantial unused space beneath the bullets.Three text-only columns make the slide text-heavy; no number or visual is pulled out to carry the recommendation
  3. Slide 3 of Particle-1's deck
    Slide 3Download slide imagePolished The table gives no visual emphasis to the rows the callouts discuss (CRM, search, display); the reader must cross-reference
  4. Slide 4 of Particle-1's deck
    Slide 4Download slide imageNeeds work The chart title 'New customers per 10,000 households' collides with the '18.2' data label above the first barChart y-axis stops at 17.5, but data values are 18.2 and 17.9, causing the bars to overflow the top of the chart scale
  5. Slide 5 of Particle-1's deck
    Slide 5Download slide imageAcceptable Both panels have large empty lower sections, making the content feel top-heavy.Text-only bullets; the spend increases (£720k→£900k, £100k→£350k) would land better as a visual or highlighted number
  6. Slide 6 of Particle-1's deck
    Slide 6Download slide imageNeeds work The chart title '90-day revenue per new customer (£)' overlaps the '£171' data label on the Meta barThe '£171' data label collides and overlaps with the chart title
  7. Slide 7 of Particle-1's deck
    Slide 7Download slide imageAcceptable The table gives totals and major budget changes the same visual weight as routine entries.The table gives no visual emphasis to the key changes (−360 display, +250 CRM, +180 search)